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The Galleries Everywhere Experiment launches in 2022 with the idea of matching local visual artists with local Airbnbs. Before launching the idea fully, we are using research methods to test the concept. Here are our hypotheses:

1)     Vacation home hosts flourish when their listings are eye-catching, but “decorating” can’t take up a lot of time and money-so getting art on the walls needs to be easy.

2)     Traveling guests flourish when their experiences are unique and memorable. Having the opportunity to learn about a local artist and live with the art for a few days can ground their local experience in art. Sometimes they might feel so much connection to the art that they want to buy it.

3)     Artists flourish when their work is showcased, when they get exposure to people outside of their local “gallery goers,” and when it is purchased.

4)     Overall, communities flourish when we pull together and look out for each other

Starting in January, we will gather hosts and artists for an experiment to explore these hypotheses in real life. We will use geography, price point, and design principles to filter to appropriate matches.  Artists and showcase hosts will ultimately choose collaborations that seem like a “good fit” according to their personal tastes (but we are happy to advise). Once matched up, hosts and artists will get together (with our help, if needed) to showcase artwork around the house.  Hosts will then update their rental listing with some photos that capture the art in the space.  We will leave one small tabletop sign holder with a short bio of the local artist and a QR code.  Then, we’ll give it 90 days to see what happens. During that time, guests can use the QR code to get in touch with the artist or buy the art directly through an online store.  

We fully expect some logistical hiccups in this process and are hoping we can figure them out together. Along the way, we will learn if any, or all, of the above hypotheses, are true. Our research team will collect quantitative data on the guest experience, guest buying patterns, types of sales, types of buyers, impact on the host’s booking rate and reviews. We will also collect qualitative data, like stories, complaints, and suggestions from the artists and hosts who participated.

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